The number of nights spent through digital platforms in our country is growing rapidly
The euphoria surrounding the hosting of the Eurovision Song Contest has drawn attention to the short-term tourist rental market, mainly due to examples of absurdly high prices. Beyond this mildly comic opportunism, however, this segment of the tourism industry is becoming increasingly popular in Bulgaria and is especially favored by foreign tourists. We know this from the experimental European statistics on nights spent through platforms of the so-called sharing economy.[1] In this case, it concerns four leading platforms — Airbnb, Booking, Expedia, and Tripadvisor — which in 2020 agreed to share their data with Eurostat in order to track the development of the short-term tourist rental market.